South Campus Library - St. Clair College of Applied Arts and Technology

Think marketing


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Think marketing

Tuckwell, Keith, 1950-

Don Mills, Ont. : Pearson Canada, 2013.

397 p. : col. ill.

Built on a core pedagogical plan that develops strategic and critical thinking in students, class-tested, ground-up Canadian content, and a Content+ plan that will enable instructor's to engage their students in and out of the classroom, THINK Marketing presents an active, experiential approach directly linked to industry realities and practices.



1 copy available at St. Clair College -221 materials

LC Call No:

HF5415 .T755 2013


Tuckwell, Keith, 1950-


Think marketing / Keith J. Tuckwell.


1st ed.


397 p. : col. ill.


Includes bibliographical references and index.

Field Ind Subfield Data
001 001     3857404
005 005     20170802162316.0
020 ISBN   $a ISBN  978-0-13-291894-7 (pbk.)
040 Cataloging Src   $a Original cataloging agency  NLC
    $b Language of cataloging  eng
    $c Transcribing agency  NLC
050 LC Call No $a Classification number  HF5415
    $b Item number  .T755 2013
100 ME:PersonalName 1   $a Personal name  Tuckwell, Keith,
    $d Dates associated with a name  1950-
245 Title 10  $a Title  Think marketing /
    $c Statement of responsibility  Keith J. Tuckwell.
250 Edition   $a Edition statement  1st ed.
260 PublicationInfo   $a Place of publication, dist.  Don Mills, Ont. :
    $b Name of publisher, dist, etc  Pearson Canada,
    $c Date of publication, dist, etc  2013.
300 Physical Desc   $a Extent  397 p. :
    $b Other physical details  col. ill.
504 BibliogrphyNote   $a Bibliography, etc. note  Includes bibliographical references and index.
505 505 0   $a 505  Contemporary marketing -- The external marketing environment -- Marketing intellegence -- Consumer buying behaviour -- Business-to-business marketing and organizational buying behaviour -- Market segentation and target marketing -- Strategic marketing planning -- Product strategy -- Product management -- Price strategy and determination -- Price management -- Distribution and supply chain management -- Retailing -- Integrated marketing communications: media advertising and emerging media platforms -- IMC: sales promotion, public relations, experiential marketing and personal selling -- Services and not-for-profit marketing -- Global marketing.
650 Subj. $a Topical heading  Marketing
    $v   Textbooks.
852 Holdings   $a Location  221
    $h Classification part  HF5415.T755 2013
    $p Barcode  216388
    $9 Cost  $0.00
852 Holdings   $a Location  221
    $h Classification part  HF5415.T755 2013
    $p Barcode  218864
    $9 Cost  $0.00
852 Holdings   $a Location  221
    $h Classification part  HF5415.T755 2013
    $p Barcode  216677
    $9 Cost  $0.00

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