South Campus Library - St. Clair College of Applied Arts and Technology

Think marketing


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Think marketing

Tuckwell, Keith, 1950-

Don Mills, Ont. : Pearson Canada, 2013.

397 p. : col. ill.

Built on a core pedagogical plan that develops strategic and critical thinking in students, class-tested, ground-up Canadian content, and a Content+ plan that will enable instructor's to engage their students in and out of the classroom, THINK Marketing presents an active, experiential approach directly linked to industry realities and practices.

Due 02/22/18


All copies at St. Clair College -221 materials are out and the next copy is due back 02/22/18

LC Call No:

HF5415 .T755 2013


Tuckwell, Keith, 1950-


Think marketing / Keith J. Tuckwell.


1st ed.


397 p. : col. ill.


Includes bibliographical references and index.

Field Ind Subfield Data
001 001     3857404
005 005     20170802162316.0
020 ISBN   $a ISBN  978-0-13-291894-7 (pbk.)
040 Cataloging Src   $a Original cataloging agency  NLC
    $b Language of cataloging  eng
    $c Transcribing agency  NLC
050 LC Call No $a Classification number  HF5415
    $b Item number  .T755 2013
100 ME:PersonalName 1   $a Personal name  Tuckwell, Keith,
    $d Dates associated with a name  1950-
245 Title 10  $a Title  Think marketing /
    $c Statement of responsibility  Keith J. Tuckwell.
250 Edition   $a Edition statement  1st ed.
260 PublicationInfo   $a Place of publication, dist.  Don Mills, Ont. :
    $b Name of publisher, dist, etc  Pearson Canada,
    $c Date of publication, dist, etc  2013.
300 Physical Desc   $a Extent  397 p. :
    $b Other physical details  col. ill.
504 BibliogrphyNote   $a Bibliography, etc. note  Includes bibliographical references and index.
505 505 0   $a 505  Contemporary marketing -- The external marketing environment -- Marketing intellegence -- Consumer buying behaviour -- Business-to-business marketing and organizational buying behaviour -- Market segentation and target marketing -- Strategic marketing planning -- Product strategy -- Product management -- Price strategy and determination -- Price management -- Distribution and supply chain management -- Retailing -- Integrated marketing communications: media advertising and emerging media platforms -- IMC: sales promotion, public relations, experiential marketing and personal selling -- Services and not-for-profit marketing -- Global marketing.
650 Subj. $a Topical heading  Marketing
    $v   Textbooks.
852 Holdings   $a Location  221
    $h Classification part  HF5415.T755 2013
    $p Barcode  216388
    $9 Cost  $0.00
852 Holdings   $a Location  221
    $h Classification part  HF5415.T755 2013
    $p Barcode  218864
    $9 Cost  $0.00
852 Holdings   $a Location  221
    $h Classification part  HF5415.T755 2013
    $p Barcode  216677
    $9 Cost  $0.00

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