St. Clair College - Windsor/South Campus

Communicating for results

HF5718
.M49
2017

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Communicating for results : a Canadian student's guide

Meyer, Carolyn Margaret, 1962-, author.

2017.

xxvii, 625 pages : colour illustrations ; 26 cm.

"Communicating for Results: A Canadian Student's Guide is an indigenous, core text designed to serve students studying business and professional communications at both the university and college levels. Author Carolyn Meyer acknowledges the challenges of today's demanding work environments and provides practical, classroom-tested instruction for communicating successfully--that is, for getting noticed and getting results. The text, praised for being exceptionally well written and logically organized, covers not only the principles of grammar and rhetoric, but also the persuasive strategies required for being an effective writer and public speaker. Meyer's hands-on, skills-based approach uses models and samples, individual and group exercises, quick-reference guides, and checklists to guide students through the writing process and help them develop confidence. Coverage of changing trends in the workplace, trends in communication research, cultural differences in communication techniques, social media and mobile communication ensures students are well-equipped to compete in the globalized, modern workplace. This fourth edition offers a new introductory chapter that introduces students to the contemporary workplace and what it takes to be a professional, both as an individual and as part of a team. The fourth edition also includes a thoroughly updated introduction to the tools of social media, which has been expanded to include coverage of mobile communications, introducing students to key social media tools and discussing the most effective ways for businesses to use these tools and technologies to promote their products and services, reach out to customers, and keep on top of market trends. As well, the chapter-end activities have been updated to replace outdated links and ensure content is fresh and contemporary."-- Provided by publisher.

Available

BooksBooks

2 copies available at St. Clair College - Windsor/South Campus

LC Call No:

HF5718 .M49 2017

Author:

Meyer, Carolyn Margaret, 1962-, author.

Title:

Communicating for results : a Canadian student's guide / Carolyn Meyer.

Edition:

Fourth edition.

Physical:

xxvii, 625 pages : colour illustrations ; 26 cm.

ContentType:

text txt rdacontent

MediaType:

unmediated n rdamedia

CarrierType:

volume nc rdacarrier

BibliogrphyNote:

Includes bibliographical references and index.

Summary:

"Communicating for Results: A Canadian Student's Guide is an indigenous, core text designed to serve students studying business and professional communications at both the university and college levels. Author Carolyn Meyer acknowledges the challenges of today's demanding work environments and provides practical, classroom-tested instruction for communicating successfully--that is, for getting noticed and getting results. The text, praised for being exceptionally well written and logically organized, covers not only the principles of grammar and rhetoric, but also the persuasive strategies required for being an effective writer and public speaker. Meyer's hands-on, skills-based approach uses models and samples, individual and group exercises, quick-reference guides, and checklists to guide students through the writing process and help them develop confidence. Coverage of changing trends in the workplace, trends in communication research, cultural differences in communication techniques, social media and mobile communication ensures students are well-equipped to compete in the globalized, modern workplace. This fourth edition offers a new introductory chapter that introduces students to the contemporary workplace and what it takes to be a professional, both as an individual and as part of a team. The fourth edition also includes a thoroughly updated introduction to the tools of social media, which has been expanded to include coverage of mobile communications, introducing students to key social media tools and discussing the most effective ways for businesses to use these tools and technologies to promote their products and services, reach out to customers, and keep on top of market trends. As well, the chapter-end activities have been updated to replace outdated links and ensure content is fresh and contemporary."-- Provided by publisher.

Course:

COM203

Field Ind Subfield Data
001 001     3858199
005 005     20200110152907.0
020 ISBN   $a ISBN  978-0-19-902304-2
    $q   (softcover)
040 Cataloging Src   $a Original cataloging agency  NLC
    $b Language of cataloging  eng
    $e Description conventions  rda
    $c Transcribing agency  NLC
050 LC Call No $a Classification number  HF5718
    $b Item number  .M49 2017
100 ME:PersonalName 1   $a Personal name  Meyer, Carolyn Margaret,
    $d Dates associated with a name  1962-,
    $e Relator term  author.
245 Title 10  $a Title  Communicating for results :
    $b Remainder of title  a Canadian student's guide /
    $c Statement of responsibility  Carolyn Meyer.
250 Edition   $a Edition statement  Fourth edition.
260 PublicationInfo   $c Date of publication, dist, etc  2017.
264 ProductnNotice $a Place of prod/dist/manuf.  Don Mills, Ontario :
    $b Name of prod./pub./dist./man.  Oxford University Press,
    $c Date of prod/dist/manuf/copyrt  [2017]
300 Physical Desc   $a Extent  xxvii, 625 pages :
    $b Other physical details  colour illustrations ;
    $c Dimensions  26 cm.
336 ContentType   $a Content type term  text
    $b Content type code  txt
    $2 Source  rdacontent
337 MediaType   $a Media type term  unmediated
    $b Media type code  n
    $2 Source  rdamedia
338 CarrierType   $a Carrier type term  volume
    $b Carrier type code  nc
    $2 Source  rdacarrier
504 BibliogrphyNote   $a Bibliography, etc. note  Includes bibliographical references and index.
520 Summary   $a Summary, etc. note  "Communicating for Results: A Canadian Student's Guide is an indigenous, core text designed to serve students studying business and professional communications at both the university and college levels. Author Carolyn Meyer acknowledges the challenges of today's demanding work environments and provides practical, classroom-tested instruction for communicating successfully--that is, for getting noticed and getting results. The text, praised for being exceptionally well written and logically organized, covers not only the principles of grammar and rhetoric, but also the persuasive strategies required for being an effective writer and public speaker. Meyer's hands-on, skills-based approach uses models and samples, individual and group exercises, quick-reference guides, and checklists to guide students through the writing process and help them develop confidence. Coverage of changing trends in the workplace, trends in communication research, cultural differences in communication techniques, social media and mobile communication ensures students are well-equipped to compete in the globalized, modern workplace. This fourth edition offers a new introductory chapter that introduces students to the contemporary workplace and what it takes to be a professional, both as an individual and as part of a team. The fourth edition also includes a thoroughly updated introduction to the tools of social media, which has been expanded to include coverage of mobile communications, introducing students to key social media tools and discussing the most effective ways for businesses to use these tools and technologies to promote their products and services, reach out to customers, and keep on top of market trends. As well, the chapter-end activities have been updated to replace outdated links and ensure content is fresh and contemporary."--
    $c   Provided by publisher.
650 Subj. $a Topical heading  Business communication
    $z Geographical subdivision  Canada
    $v   Textbooks.
650 Subj. $a Topical heading  Business writing
    $z Geographical subdivision  Canada
    $v   Textbooks.
852 Holdings   $a Location  221
    $h Classification part  HF5718 .M49 2017
    $p Barcode  219472
    $9 Cost  $0.00
852 Holdings   $a Location  221
    $h Classification part  HF5718 .M49 2017
    $p Barcode  219473
    $9 Cost  $0.00
852 Holdings   $a Location  221
    $h Classification part  HF5718 .M49 2017
    $p Barcode  220656
    $9 Cost  $89.00
909 Course   $a Topical term  COM203

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